Talking About Digital Innovation in Paipa
Paipa is small, but beautiful city in Colombia, which is a nice place for companies to hold client events. Intergrupo, one of the biggest technology firms in the country, invited me to their event here in Paipa to speak with some of their large customers about Digital Innovation. I had the opportunity to speak to them about how I think one should think about the adoption of digital tools and about success stories of companies taking advantage of cloud computing, social media and other tools. It was great to hear the audience’s comments and opinions.
Many in the audience mentioned many challenges here in Colombia (and Latin America) in order to adopt new digital tools in order to create new competitive advantages. I saw much interest from all of the companies in investigating new ways to analyze, collaborate on and design new business models, the topic of my workshops.
My premise is that, first, a solid strategy needs to be in place for your company to develop or enhance its competitive position (differentiation). This is by no means a trivial process (and it’s one that I’m passionate about). With this strategy mapped out, then, one can start selecting technology that will help you achieve your objectives.
This is the topic that I’ll be talking about during my speech on digital innovation during the B2B event that Legis is holding in a few weeks. I hope to see some of you there!