All posts in Case Studies

  • November 9, 2011

    Smart Money Diving into Colombian Internet Companies

    brandsbag launchWhen my friend, Jorge Pulido, from PriceWaterHouse invited me to a launch party, I never expected it to be such an impressive launch of an Internet company for the Colombian market. The company is called BrandsBag and it’s entering full speed ahead into the Colombian market with a flash sales site targeting women who love fashion.

    What’s most interesting about this new endeavor is that it is a mix of impressive entrepreneurs from Brazil, Argentina and Colombia that have decided to start their Latin American strategy from Colombia.  As I mentioned previously in a NYTimes article, the Brazilian Internet market is on fire and more and more US VC’s are investing in that country.  Nevertheless, witnessing the impressive launch tonight of BrandsBag confirms our confidence in Colombia as a country from which to launch Latin American-wide Internet initiatives and funding these initiatives through our new Micro VC fund,  Tayrona Ventures.

    alan delioI had the chance to meet the leaders of BrandsBag such as Diego Rodriguez and Delio Epaminondas (with me in the photo on the left).  These are sharp business people who are extremely serious about transforming the shopping experience in the region and see Colombia as an excellent lauchpad to achieve this objective throughout Latin America.  The country boasts a growing middle class, internet penetration and ecommerce increasing at above 40% and a market with overpriced fashion items (sometimes more than 100% markup above prices in other countries).

    As Marc Andreessen mentioned in a previous WSJ article, software is indeed eating up industry after industry as digital innovation takes hold. In countries such as Colombia, the potential is even greater since competition in markets such as retail is much less ferocious allowing incumbents to charge an arm and a leg.  These types of companies are ripe for disruption and make Colombia an ideal market to provide new (digital) offerings that can be incredibly profitable and still undercut the established players.  BrandsBag is betting big on Colombia and in the process has a chance to showcase the potential of this country as a profitable gateway/launchpad to the rest of Latin America.

    1 Comment / Case Studies, English /

  • March 1, 2011

    The Multifaceted Ricardo Guerrero

    TropicalGringo and Ricardo GuerreroToday, I had the pleasure of meeting Ricardo Guerrero during his brief visit to Bogota, Colombia.  We’ll be seeing more of each other during South by Southwest (SxSW) next week, but it was great meeting in person.  We had an enjoyable breakfast and, afterwards, as I smoked my stogie and annoyed him with my cigar smoke, he talked about how he got into Social Media.  After creating a radio show in Texas and working at that for a while, among other things, he started working for Dell Computer.  Then, in 2007 after a visit to SxSW, he got introduced to Twiiter and found a way to use it to sell refurbished PCs for Dell Outlet. Now that’s digital innovation.

    Ricardo has a new company called Stwittergy which is developing a tool to help businesses better use Twitter to achieve business objectives.  He also has his own agency aptly named Social Media Dynamo.  Nevertheless, he’s not completely disconnected from his Latin American roots and is working with colleague and friend Fernando LaBastida in setting up the first Americas IT Forum the day before SxSW (next week) in Austin.

    I was able to record a small portion of our chat and here it is:

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  • February 25, 2011

    Latin American Payments Are Easier Than Ever

    Latin American PaymentsYesterday, during a rainy afternoon in Bogotá, I interviewed the co-founders of Latin American Payments, Jose Velez and Martin Schrimpff, which offers a robust payments platform, anti-fraud system and payments collection all designed specifically for the needs of the Latin American market.  The company is PCI certified, have won international prizes for their platform and are already working with clients such as Sony, Amway, Harvard Business Review and Telefonica and are starting to speak with international retailers, gaming companies and travel players among others.

    Latin American Payments is a division of PagosOnline, a Colombian start-up with almost 100 employees which counts Buscapé, the large Brazilian comparison shopping site, as it’s majority shareholder (75%).  As many know, the South African investment firm, Naspers, bought almost all of Buscapé’s shares for well over US $300M a couple of years back and is busy building it into a Latin American powerhouse (along with it’s satellite companies).

    As the pictures below show, there’s quite a bit of hustle and bustle going on right now at Latin American Payments.  Jose and Martin are busy complementing an impressive team of developers and business people from top banks and international credit card companies as they go after a Latin American e-commerce market that is surging almost 40% annually to $21.8B.

    It might seem strange to offer a Latin American solution from Colombia instead of Mexico or Brazil.  Nevertheless, it makes more sense if you consider that, unfortunately, Colombia is one of the most challenging regions for combating credit card and ATM fraud in the world.  Several years back, I was talking to a local bank executive who told me that ATM machine makers had to continually innovate in Colombia (some of these innovations found their way into the entire product line) because of the “creativity” with which some Colombians would try to “beat the system.”

    Those Colombians are the bane of resourceful and entrepreneurial Colombians like the people at Latin American Payments who are using their ingenuity and hard work to make sure their clients are protected from losses.  Incredibly, as happens all around the world, when you are challenged to survive (and thrive) in such hostile circumstances, you come out stronger.  That’s one of the reasons that Jose and Martin are so confident about the future.

    Nonetheless, there are competitors.  Paypal is working to penetrate the market further and local competitors are also developing their own solutions and expand to other countries.  Jose and Martin are conscious of this, but believe that 8 years of experience, constant investment in their platform and the ability of clients to collect payments from customers in a variety of ways (overcoming the low credit card penetration in the region) are key assets.

    The final asset, they believe, which gives them an edge is the entrepreneurial environment they’ve fomented and the impressive team of young, knowledgeable collaborators they are assembling with the necessary chops to execute on the vision.  Finally, (and for disclosure purposes), I the company its sponsorship of the Founder Institute in Colombia (for which I am the director).

    Latin American Payments from Tropical Gringo on Vimeo.

    1 Comment / Case Studies, English /

  • February 5, 2011

    Pivoting in Colombia

    Daniel DominguezI had a great coffee the other day at one of the many Juan Valdez locations here in Bogotá with an entrepreneur named Daniel Dominguez.  His company is called i-Azul, which was focusing on QR codes in general, and is pivoting by offering a more complete ticketing solution with Tickqr.  It goes a bit further than ticketing solutions such as Eventbrite in that, among other things, it makes better use of mobile devices (sms or smartphones).

    Daniel, who has a Masters in Robotics, is still in the process of pivoting his company.  Although, there’s still quite a ways to go, he’s shown persistence and tenacity in becoming a start-up entrepreneur as he’s been at this for a couple of years.  He’s got a great quality that I think will help him tremendously, which his interest in learning and getting guidance from the right places.  He’s been to Silicon Valley to get a feel for the start-up environment there and will be applying to the Founder Institute here in Bogotá.

    There is definitely an entrepreneurial culture in Colombia, but what I feel has been lacking is the development of high impact businesses.  In other industries, there are some great examples such as BodyTech, Andres Carne de Res and others.  Nevertheless, I believe that this country really needs to connect with the rest of the world and expand its start-up and investor networks to include Silicon Valley and other places and that’s one of the things that I hope that the Founder Institute will help with.  Apply here.

    4 Comments / Case Studies, English /
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