All posts tagged magnolia moda

  • TropicalGringo Portfolio Update 2015

    TropicalGringo Portfolio 2015

    Well it’s the end of the year and it probably makes sense to talk about the last year.  So as not to be so broad, I decided to focus on the companies that I advise.  I am an advisor to and shareholder in five startups.  I, presumptuously, call this group of companies, my “portfolio.”  Obviously, I’m bullish on each and every one of them.  Fortunately, all five have plenty of runway (funds) left for the foreseeable future and I expect them to continue increasing in value.

    One of the startups (Magnolia) is based out of Peru (although it is regional) and the others are headquartered in Colombia.  Some of these companies are much more well-known and several have already gone on to close a seed round.  When I began working with them, they either only consisted of the founders (Tappsi and Kiwi) or only had a few people working for them (1Doc3, Acsendo and Magnolia).  Identifying talent (especially in startup founders) early on is a very difficult thing to do and, in Latin America, it’s even tougher.

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  • Do you really want to boil the ocean?

    Boil the oceanThroughout my professional career, I’ve observed how those with tons of resources and outsized ambitions, try to execute Hail Mary initiatives with very limited results. On the other hand, focusing on high quality, low quantity results (e.g., get a few fanatical users of a product versus thousands of site visitors), is much more effective. Later, they are able to build upon these successes.  Startups should really resist the temptation and pressure to ignore this key principle in pursuit of the “boil the ocean” strategy.

    I’m still surprised by the strong voices that startup founders hear leading them down a road that will dilute their efforts and produce negligible or incredibly costly results.  These voices take the form of their own desires, of criticisms for not being ambitious enough or “thinking too small.”  My personal experience has been anecdotal, but there are actual studies that confirm this even more.

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