Comments on: CEO Guide: Steve Jobs & The Future of the Media Industry http://www.tropicalgringo.com/english/ceo-guide-steve-jobs-future-media-industry/ Talking Digital all the way to the Caribbean Tue, 07 Feb 2012 15:34:01 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Tropical Gringo http://www.tropicalgringo.com/english/ceo-guide-steve-jobs-future-media-industry/comment-page-1/#comment-41 Tropical Gringo Fri, 05 Feb 2010 21:45:34 +0000 http://www.tropicalgringo.com/?p=578#comment-41 Excellent comments, Thomas. Amazingly, eventhough I agree with almost every point you make (although in some points I might cut Apple a little more of a break), I think that Apple's content strategy (including eBooks) is stronger in the mid to long term. To me it's reminscint of Netflix's strategy where they started with physically sending DVDs through the mail (and still do) in order to amass the users for the time when they could flip the switch on their online video service (which they did). <br>I agree that this initial device is clunky and the reading experience isn't as polished as the Kindle, but that piece of the puzzle gets solved over time. As that product is itterated, a thiner more flexible iPAD with an excellent reading experience can arrive that offers all types of content. You make a great point about hte MP3 store, but that part of the equation, in my opinion, is much more firmly established in Apple's case with the exception of eBook which was just launched. All this makes it more possible that Apple will be the first one to strike deals with big Media companies, which is no easy matter. Even some book publishers are investing in developing for the iPad though that platform just came out. <br>I'll place my bet on the following: in two or three years time, I'd bet that the iPad is a lot less clumsy and has a much wider selection of all types of content (including games). If that comes to pass, I'd rather lug something that offers me all that an individual device for just books. Excellent comments, Thomas. Amazingly, eventhough I agree with almost every point you make (although in some points I might cut Apple a little more of a break), I think that Apple's content strategy (including eBooks) is stronger in the mid to long term. To me it's reminscint of Netflix's strategy where they started with physically sending DVDs through the mail (and still do) in order to amass the users for the time when they could flip the switch on their online video service (which they did).
I agree that this initial device is clunky and the reading experience isn't as polished as the Kindle, but that piece of the puzzle gets solved over time. As that product is itterated, a thiner more flexible iPAD with an excellent reading experience can arrive that offers all types of content. You make a great point about hte MP3 store, but that part of the equation, in my opinion, is much more firmly established in Apple's case with the exception of eBook which was just launched. All this makes it more possible that Apple will be the first one to strike deals with big Media companies, which is no easy matter. Even some book publishers are investing in developing for the iPad though that platform just came out.
I'll place my bet on the following: in two or three years time, I'd bet that the iPad is a lot less clumsy and has a much wider selection of all types of content (including games). If that comes to pass, I'd rather lug something that offers me all that an individual device for just books.

]]> By: Thomas Floracks http://www.tropicalgringo.com/english/ceo-guide-steve-jobs-future-media-industry/comment-page-1/#comment-40 Thomas Floracks Fri, 05 Feb 2010 20:41:46 +0000 http://www.tropicalgringo.com/?p=578#comment-40 I agree that the Ipad is Apples attempt to add more channels to its content distribution platform. But I do not agree that Apple has been the visionary changing the way we consume written content and especially books. This trend has been set by Amazon with its Kindle, including a closed book distribution platform. It has to be seen if consumers are willing to accept the Ipad as an ebook reader. In the end the Ipad tries to do everything but in its current shape does not do anything great. For every task you are able to accomplish on an Ipad there are better specialized solutions. The kindle is the better ebook reader for instance. In the first revision I can see many people looking at the ipad in the shelf wondering "what the h*** do I do with that thing?". It's too clumsy to carried around and too limited to replace a small laptop. Maybe I am wrong but I do not see a market for it in the first revision.<br><br>I believe that Apple was surprised by Amazon's success and they had to react. Amazon is Apple's toughest competitor in distributing and controlling content online. They might have been afraid that Amazon starts to build on the success of the Kindle to enter new markets. Don't forget that Amazon has its own MP3 store. Amazon will soon publish a "multimedia" Kindle. So what did Apple do to react fast? They built a big ipod touch with all its limitations, just to have a competing product fast. I feel the ipad has been rushed to market and is not a well thought product. I agree that the Ipad is Apples attempt to add more channels to its content distribution platform. But I do not agree that Apple has been the visionary changing the way we consume written content and especially books. This trend has been set by Amazon with its Kindle, including a closed book distribution platform. It has to be seen if consumers are willing to accept the Ipad as an ebook reader. In the end the Ipad tries to do everything but in its current shape does not do anything great. For every task you are able to accomplish on an Ipad there are better specialized solutions. The kindle is the better ebook reader for instance. In the first revision I can see many people looking at the ipad in the shelf wondering “what the h*** do I do with that thing?”. It's too clumsy to carried around and too limited to replace a small laptop. Maybe I am wrong but I do not see a market for it in the first revision.

I believe that Apple was surprised by Amazon's success and they had to react. Amazon is Apple's toughest competitor in distributing and controlling content online. They might have been afraid that Amazon starts to build on the success of the Kindle to enter new markets. Don't forget that Amazon has its own MP3 store. Amazon will soon publish a “multimedia” Kindle. So what did Apple do to react fast? They built a big ipod touch with all its limitations, just to have a competing product fast. I feel the ipad has been rushed to market and is not a well thought product.

]]> By: CEO Guide: Steve Jobs & The Future of the Media Industry … | Drakz Free Online Service http://www.tropicalgringo.com/english/ceo-guide-steve-jobs-future-media-industry/comment-page-1/#comment-39 CEO Guide: Steve Jobs & The Future of the Media Industry … | Drakz Free Online Service Sun, 31 Jan 2010 00:01:47 +0000 http://www.tropicalgringo.com/?p=578#comment-39 [...] posted here: CEO Guide: Steve Jobs & The Future of the Media Industry … Share and [...] [...] posted here: CEO Guide: Steve Jobs & The Future of the Media Industry … Share and [...]

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