Archive for 2016

  • How Microsoft should respond to Slack’s letter

    microsoft-slackI find Slack’s recent move to publish an open letter to Microsoft incredibly interesting.  This in response to Microsoft’s upcoming launch of it’s Teams product.  The traditional strategy, I suppose, would be for the larger company to ignore such a message as a marketing ploy. Nonetheless, it certainly would be fun if Microsoft would reply.

    I’m sure I haven’t analyzed it enough from all angles, but this just seems like a unique opportunity for Microsoft to communicate the type of company it seems to have become (though still on that long road to getting “there”).  By responding to a smaller company (in valuation and sales only) directly and bucking conventional marketing wisdom, it can send the right type of message.  Obviously, I have the luxury of not worrying about multibillion dollar liabilities and other scary things like that, but we’ll forget about that small detail for now.

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